Planned Obsolescence is the Saving Grace of Capitalism

Why do we not have one standard of every product – for instance light bulbs or batteries or clothes – why do we have the cheap ones and the expensive ones, with the only thing making a difference between the two is that the cheap ones will break more easily? In the name of capitalism and profit this can easily be justified and understood – because in capitalism we have to keep the corporate machine going, we have to keep the economy going as the continuous production of products on a massive scale, day and night, seven days a week.

If all products were built to last, our economy as it exists today would collapse, most corporations would make a lot less profit, so lots of people would lose their jobs and so the money system would collapse as more people would become poor. So in a way this planned obsolescence is what keeps our economic system in place, is what makes sure that we all have a job and money in our pockets. So from the viewpoint of trying to survive in this capitalist system, we’d say this is ‘good’.

However if we look at our system and what it’s consequences are on our environment and on who and what we are becoming as the consumerist mentality – we’d have to notice that it’s not ‘all good/right’ – because how can a system that is built and dependent on planned obsolescence as the creation of massive unnecessary and polluting waste that is destroying the very planet we live on be ‘right’ or ‘good’? In fact it is completely absurd. Consumerism as planned obsolescence is the backbone of capitalism, we need consumerism to have our economy going, because without our stuff breaking so easily, and without people believing that they need all sorts of stuff that is constantly being invented by corporations, there wouldn’t be all those factories, businesses and corporations that we have right now to employ all of us so that we can make money that we then in turn spend on buying products that we believe we need.

Products like the light bulb are deliberately being made with a very short life span, so as to keep people buying lamps. And in every market of goods there is a ‘fashion’, wherein products simply go ‘out of fashion’ from one season to the next – so as to keep people buying ‘the latest fashion’. This is the ‘consumerist mentality’ wherein human beings become consuming machines, so used to buying, taking, getting and having much more than they need and so used to easily throwing things away, because ‘why not, I can just go buy a new one as it is so cheap’.

Now at first glance there isn’t really a problem with this, and the beings who inserted this ‘planned obsolescence’ into society weren’t trying to create an ‘evil plan’ to take advantage of people, they were just doing what they felt was necessary to keep the economy going and obviously to get people to buy more products – and everybody will (apparently) benefit. Though the ‘evil’ and ‘abuse’ in planned obsolescence, in consumerism and in capitalism is the one most important, most crucial and all determining point that was also the one point that was missed. And that point is earth, that point is life as earth and the animal kingdom – we never gave them much head, as we have since the dawn of our existence been taking everything for granted that is here.

Though now finally we are being faced with the consequences of the biggest mistake that we have ever made, which is to disregard the earth and the animals – because we never realized that the products that we buy and consume from the food on our plates to the clothes on our backs to the bricks or wooden logs that make up the house that we live in to the money we hold in our hands all come from the earth, they are the earth, even we ourselves as the human physical body is of the earth and cannot exist without all that is here.

This is the extent to which we human beings are disconnected from what is actually real, because we have been treating life as earth as the physical reality as if it doesn’t even exist by using and abusing it as we see fit and not ever taking into consideration what effect our every action has on all that is here and not realizing that the physical reality as nature it is in fact the only thing that really exist, because without it we wouldn’t be here.

For some reason we were always so blind an ignorant to actually believe that ‘because earth doesn’t object, or earth doesn’t put a price tag on her resources and the animals don’t really seem to fight back, we can just take everything we want’, because somehow we have always seen earth and the animals as ‘nature’ as something that is separate from ourselves, as ‘something out there’ with which we apparently can just do whatever we want. We never realized that the reason why earth or the animals never ‘objected’ or told us what we can or cannot do, is because they are us, nature is us and we are nature – so we were obviously assumed to be aware of who we are as a part of life, as life itself, and to therefore simply treat all that is here with respect, within the realization that we are here as a part of all that is here.

Yet, we saw/see ourselves as ‘the human being’, as an apparent ‘superior’ being that exist somehow ‘above’ nature as earth and the animals – when really that is but an idea, a belief that is not actually real. Because if we have a look at the actual reality and the way it works and our place in it, we’d have to come to terms with the fact that really we’re just a part of the whole physical reality that exist here, and as such it is our duty to consider the whole in everything we do. Though instead of doing that, we have always been living in this fictional belief that because we call ourselves ‘human’, we are some kind of ‘special being’ apparently ‘made specially by God’ and so we can treat nature as inferior – and now our ignorance to what is actually reality is coming to bite us in the ass, as we are now being faced with the consequences of what we have been creating and participating in for eons of time as human beings, by having believed ourselves to be ‘superior’ and to apparently not have to consider any other life form but ourselves.

We have been destroying, polluting, draining, exploiting and depredating earth and all that is here like crazy, without ever having considered anything but our own personal ‘special’ desires – and in this we have shaken up earth’s natural processes and self sustaining abilities to the point of no return. So we are completely self-responsible for our impending doom, our inevitable demise as ‘the human race’ – as we will be faced with the reality of the physical, which is that we were never ‘special’, yet within believing that we were somehow special and therefore didn’t need to care about anything/anyone but ourselves we have in fact become the world’s biggest abusers. And so we will inevitably be wiped out as earth is trying to restore itself again and we are in fact not superior but quite inferior creatures.

Join us at Desteni and find out how you can stop yourself as the abuser of life and stand up as a respecting being as part of the physical reality as life itself

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Consumerism and Education

When we have a look at how children are being ‘raised’ and ‘educated’, we may notice that they are being spun a lot of bullshit – that is very blatantly displayed by the media, such as television, where everything is a lie, everything is fairytales and make-believes. Children are being presented a beautiful, magical, pretty world where everyone and everything is happy and smiling and singing about happiness, love and joy, where animals and plants can talk and sing and everything has a ‘happy end’. Just have a look at ‘Disneyworld’, the number one children’s theme park, and Disney movies, the number one children’s television entertainment – it is all fairytales, none of it has even remotely got anything to do with the reality.

It is even so that if you have a look at what is going on in this world today, the fairytales that are being sold to children are the complete opposite of the real world. And then there is Santa Clause and Halloween, and all other holidays that function as an excuse for children to get presents and candy and money, that have a ‘fairytale’ legend/story around it to make it seem as though it isn’t just about buying and consuming and having, wanting, needing and feeding the consumerist mentality in the children, as the ‘don’t worry, be happy’ mentality.

Spinning bullshit before children is commonly accepted as ‘normal’ and apparently even required – when considering the amounts of lies that parents tell their children, on the one hand to make/keep the child happy and on the other hand to apparently ‘protect them from the truth’. For example with regards to sex/sexuality – parents seem to be almost incapable of just saying it how it is, so they make up stories such as ‘babies come out of cauliflowers’ or ‘babies are delivered by a stork’, ‘they come falling out of the sky’ and whatever other stories that parents may come up with in their fantasy. Because apparently children need to be protected from the truth about how this physical reality works.

Parents themselves can also enjoy themselves in telling lies to their children – the enjoyable factor being seeing the look on the Child’s face that believes every word the parent says, seeing just how much power the parent actually has over the child. That is in fact the truth about these ‘little lies’ that parents tell their children – from ‘where children come from’ to Santa Clause – it is the abuse of power by the parent to satisfy some twisted desire to feel powerful. This is very obviously justified by parents and by society in various forms where children are being presented as these ‘dumb, naïve beings who will believe anything you tell them’ and because they are apparently so ‘dumb and naïve’, for some reason they have to be told lies, because ‘they wouldn’t be able to handle the nasty truth about this reality – about what actually goes on in this world’.

Clearly we (adults/parents) don’t seem to realize that children are who/what we make of them – they become what we teach/feed them, so if we keep them in a private little world of candy and presents and if we pretend as if Disney is real, then we are creating beings that will not be able to stand in this world/reality and take responsibility for it because they are not even part of this reality as they were never shown reality as how it really is. What we parents don’t seem to realize is that the kids of today will become the adults of tomorrow – they will become our lawyers, politicians, doctors, parents, scientists. So what and how we are teaching these beings now, especially during the first 7 years of their lives wherein they are so pliable, will shape the world of the future.

If we dare to open our eyes to how we treat/teach our children (= as if they are ‘dumb and naïve’) then we can see the kind of adults we are creating – which is beings that do not see the world as it really is, because apparently they are too weak to handle it, and who then go and create a made-up world that will make them feel good about themselves, as what we are doing for them at this moment and as what we are doing for ourselves as well, within consumerism, because this has also been the way that our parents have raised us – as beings who are weak, dumb and naïve, who are not able to truly take responsibility for themselves and this world and who need to be ‘pacified’ and ‘sweetened’.

So, what of this idea that we seem to have about children that they can’t handle the reality and that they apparently need to be ‘sweetened’, that they need Santa clause and Disney movies and theme parks – apparently a child needs to feel happy and therefore it needs to be lied to about reality and the world that they live in because this world/reality is not a happy one. Have we forgotten that we were the ones who came up with the concept of ‘happiness’ in the first place? because when you look at a baby or a small child, they are quite satisfied on their own. They never asked for television, Disneyworld, stuffed animals, toys, candy and birthday parties – it was us who introduced them to it, us as this entire reality, as everything in our society is saturated with this kind of ‘child entertainment’.

Parents will often feel obligated to participate in this consumerism behavior that is being forced onto children through the media and entertainment, because they cannot send their children to school without having them come in contact with other children who display their products and tell everyone else about their parents who give them every new toy that appears on television. At school is where children, through other children, are being introduced to the ‘ways of this world’, wherein everything seems to be a competition of having always more and better and newer stuff. As all children just want to be part of the group, they will without questioning, simply copy the other children – as a behavior that they have subconsciously copied from their parents. And then parent will feel obligated to also buy unnecessary shit for their child because they wouldn’t want them to be unhappy – as in ‘not being accepted by the other children’ and ‘not getting positive attention’, not realizing that it is this belief that our children need to feel happy (as a conditional inner experience) that we have taught them as if it were the reality. When in fact this ‘happiness’ is the fairytale/fake reality that we have spun/shown/told them because we looked down on our children by for some reason believing that they are ‘too small and too innocent’ to see and handle reality.

It shouldn’t be difficult to see and realize that one will only be ‘unable’ to handle reality when they are not in fact in reality, when they are not educated about the workings of reality and when they are being kept in the loop of what is actually going on. How we see our children is in fact who we ourselves have become, believing ourselves to be too weak and dumb to be able to handle reality and take responsibility for this entire world – so that is how we will treat our children, and within this continue the cycle of ignorance and stupidity that lies at the heart of all the problems that we face currently in our human society/world.

So, how about instead of us introducing the new generations of this world to the same lies and bullshit that we have been sucked into – we present them with the truth and in this we take responsibility for creating the new human being of the world as one that is capable of actually solving the problems and who will not attempt to escape into a fake-reality like consumerism as a pacifier/sweetener due to a lack of confidence and common sense, which will obviously only make matters worse.

How about we get over our own inferiority-issues as the desire for power that cause us to not see our children as equals, and therefore not realize the consequences of our behavior towards them.

We do not need to continue like this anymore – change is possible.

Come and discover how we change ourselves and every following generation of human beings into self respecting, real beings that are able to stand and take responsibility for all life equally – at www.desteni.co.za

And investigate the new monetary system of 2020 that will create an environment for parents to express themselves as the truth towards their children and not feel obligated/forced to comply to consumerism as lies and bullshit – at www.equalmoney.org

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Will we accept an Equal Money System?

So, the important question is: Do we need all of this? Do we really need all the stuff that we are at the moment consuming?

That is an important question to consider when looking at the implementation of an EMS, because ‘Why aren’t we living in an EMS already?’ – is it because we actually need consumerism? Do we really need to consume at this rate?

Because, I assume that we wouldn’t be living in this current system, if we did not want it this way. And if we agree with our current system of consumerism, then we also agree with the consequences thereof, which is that we all have to work to keep up with producing the products that we so desire, and to keep on inventing more and more ‘new’ products to consume, so that we can live in our secluded little bubble wherein we can satisfy our own personal desires, completely separate and shut off from the rest of the world, consuming the products that are created in this world, and we also do our part by going to work five days to seven for pretty much our entire lives. And so by everybody working constantly in this society, we are able to keep our consummation–level high, because products are being produced at a high rate, as there are ‘night workers’ in every factory as well. This is what exists currently, so that means that this is what we want, this is our will in action. We want stress, fear, anxiety, depression, worries, exhaustion, burn-out, tiredness, headaches, ulcers, poverty and fear thereof – so that we can have our excitement, desires, positivity, ‘shop-till-you-drop’-ing, fame, Hollywood, celebrities, strive for success, competition, medals, prizes, promotions, lottery, kings, queens, religions, and so on.

This is what we allow reality to be, a reality wherein we exist in constant fear of losing our money, because we know that the system will not take care of us if we do, people will reject us, society will reject us, because we all look down on those who have nothing, which is due to our consumerist mentality of desiring ‘more’ and ‘higher’, only respecting, admiring, liking and noticing those with money.

It’s a sad thing to realize that this is the world that we dreamed for ourselves, that this is apparently the best we can do. That we are apparently unable and incapable of stopping starvation, war and poverty, when this world is in our very hands. We glorify ‘the human’ so much, we see the human as ‘more special’ than all other life forms – if this is true then why can’t we seem to sort out this shit on our planet? If we are so ‘evolved’ then why are we so stuck in our current system that is spiraling out of control? - inevitably falling to its destruction, as its very nature as consumerism isn’t in fact practically livable, because we’re taking more than we give back, not realizing that there’s only one planet, so it will only be able to give what it receives.

In an Equal Money System, we will no longer HAVE TO work - we will work obviously to be able to produce what we need to in fact survive in this reality, but at a minimum, because consumerism will no longer be supported. So, looking at our current system, as what I described before, we may have a problem, because our ‘human nature’ that apparently ‘needs’ to consume, does not in fact correlate with what an EMS presents. What the current reality show us is that, in spite of all the stress, fears, anxiety, depressions, illnesses, poverty, abuse, war, and all other problems that we face in our world today, we do not see a reason to stop, we simply don’t seem to be interested in stopping and turning a new page, because apparently being able to consume is much more important than stopping the bullshit that comes with it, even if it means the destruction of the very planet that we live on, and much of the beings on it as well, and of our physical bodies that are being polluted from every angle.

How will the human handle equality? Is the human capable of accepting/living equality? Is the human able/willing to stop its destructive nature? – or will we continue to accept it as ‘our nature’?

It is time to truly honor our ‘human nature’ as beings who are able to create. Time to create heaven on earth instead of the hell that we have created thus far. Time for an Equal Money System that will respect and honor all life, to prove to ourselves that we are in fact capable of much more than consumerism.

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Consumerism as destruction of Earth – Can we blame Corporations?

What has already become obvious to all of us is that we are depleting the earth and polluting the earth, due to consumerism.

Because of our individual desire to consume, we don’t care about the environment, so the pollution of earth is what we allow to exist in reality. Thus it is no wonder that the corporations that sell us the products we desire to consume don’t care about the environment, because we don’t.

Do we really expect the corporations to go and say ‘hey but wait a moment, we need to be kind to nature and make sure we don’t pollute when creating products’? That is just naïve of us to assume and expect that, because if we take an honest look at ourselves as our consumerist behavior wherein we only really consider our personal desire for consuming things and NOT the environment, then we see what it is that we truly expect from the corporations, and that is to just make sure that we, the consumers, get what we want, and that we get it ASAP, no matter what kind of measures/materials have to be used to make/get it, no matter if earth gets polluted. Because when it really comes down to it, we consider our desires as superior to life as earth and we would not be willing to give up our desires so that earth has a chance to ‘breathe’. If we were really willing to give up our desires to give life/earth a chance, we would have already done so, yet here we are.

So, it is easy to go and point the finger of blame at the corporations that are in fact polluting and depleting earth on a massive scale, because, yes they are the ones actually creating the products and taking from the earth what they need to be able to create all of the plastic that is required to make the wrappings of our precious products and then dumping the used plastic back to the earth, in this destroying entire ecosystems. Though we need to be serious here in the point of why these corporations take to such destructive measures in the first place, because it is in fact because of the consumer’s lack of patience and desire for new shit, always faster and faster and more and more, in always more variations, that the corporations as people starting a business that want to earn money by selling a product feel the need to keep up with the consumers wants, needs and desires because if they don’t they’ll go bankrupt. So in a way the producers feel forced to not care about what is best for nature or the animals when they use nature and the animals in producing their products, because the consumer with it’s never ending needs, wants and desires , won’t let them.

Also the consumer will in most cases only go for the cheapest, easiest way to obtain/purchase a product as we only really care about the money in our pockets, and that will always be a product that is made within abusing the earth/animals as this particular company that made the cheap product only looks at what is the fastest/easiest/cheapest way to create a product so that it can sell the product cheap so that everyone will want to buy the product. This way of looking at creating products inevitably leads to abuse as what is actually best for life as the earth and all beings existing on it is not considered because that would take time to investigate, research and experiment. And in the current system time is money…

So because the consumer will mostly go for the cheapest product, because the consumer does not actually consider what is best for life as he/she is too busy blaming the corporations for the abuse of earth and the beings on it, there exist a competition between companies that sell the same product, as all the other companies will also feel the need to ‘keep up’ as in creating their products faster and cheaper otherwise everyone will buy from the ‘other guy’ whose products are the cheapest leaving them not earning enough money to survive, so then obviously this results in pretty much all corporations/companies that create products abusing earth/life.

This is a vicious cycle wherein the corporations producing the products only support the desires within the consumers, because they adhere to them, the corporations look at ‘what do human beings WANT and DESIRE’ because they too just want to earn money to be able to survive in this world. And so because the consumer is only supported in his/her desires and wants, he/she will only want more and more and more, and that is what is busy happening in the world currently.

More and more and more products are being created, there is always more exotic and different foods found in the supermarket that wasn’t here a few years ago and especially with regards to technology as computers, cell phones and all sorts of applications that are constantly ‘evolving’ and ‘changing’ in a faster pace than ever before. This is all due to this ‘vicious cycle’ wherein human beings are only supported in their ever growing desires and wants, that in turn supports the corporations as the producers to feel the need to produce more and more shit, because it is what the human wants/desires. It is obvious that this system can only end in self destruction as the desires of the human as their ‘consumerist behavior’ will accumulate to such an extent that it will devour the planet we exist on.

If you are ready to change this ‘upside down’ system that we have created as human beings, and to implement a system that actually supports and respects life as earth, animals and human beings equally, then visit:

www.equalmoney.org